9 Fine Causes and Effects Launching Rocky Point Direct

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Life is filled with causes and effects. Endless choices and possibilities, actions and reactions. Rocky Point Direct was caused by these creative forces. Since people are asking me how this project came to be, I will explain.

Fear and rejection. I have had plenty. Maybe you have, too. The key is not letting it define you as a person or confine you to your own prison. Sadly, I allowed it for years as a solo parent. But what I am proud of is my walking straight through fear in developing Rocky Point Direct.

For years I have loved this saying based on the proverb. I also love when I have the awareness and courage to live it. Rocky Point Direct was born on the edge. As a result, it has been an exciting and sometimes exhausting journey transforming this idea into reality.

“Okay, Baldrick. What exactly are WE trying to do here?”

It feels like the universe has been watching me driving back and forth from Arizona to Puerto Peñasco. Plus, tuning into my heart and thoughts. Listening to my words in conversation and reading them in my writings.

As I understand, once we commit to what we want to create, universal laws kick in. Greater inspiration and clarity come knocking. Doors to opportunities open. Signs of support begin appearing, as well as “forks in the road.”  You see and appreciate all of this…if you are paying attention.

And what about life’s perceived challenges and setbacks? Well, they seem to be testing our will, right? But really, they may be helping us define or improve our plans. For instance,, these events often look better in the rearview mirror. That’s because  of proving to be hidden blessings much better than what we were dreaming up.

So, having set the scene, here are 9 Fine “Causes and Effects” with my launching Rocky Point Direct:

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  1. Once a TV Reporter, Always… After a great career run in network television, I still use the eyes, ears, instincts, skills, and creativity which made me successful. My brain is always “on.” I am watching, listening, and thinking.

 

  1. Too much Sponge Bob Squarepants?… Maybe I spent too much time watching the cartoon with my son. 😊 I am like a “sponge” around rental property owners, guests, and hospitality professionals in Puerto Peñasco. Learning comes from absorbing opinions, insights, and advice. But more than anything, I hear complaints. Yes, most people have a love affair with Rocky Point. However, nobody loves paying high booking and service fees to the billionaires at Airbnb, Booking.com, VRBO, and others.

 

  1. Experience guides me… When my son and I began managing the Sonoran Sun 510 East Condo, we were thrilled getting guests from booking sites. The honeymoon phase ended once I began feeling the huge pieces of the pie they were taking. And I admit, times being told what I had to do by some person in Mumbai or Bangladesh didn’t help. They didn’t know or care anything about me or Puerto Peñasco.

 

  1. This project came out of the blue… I’m guessing it was deep in the Sea of Cortez. It is easy for me to write and produce creative content for TV, videos, websites, and the Rocky Point Podcast. Sometimes I can do it with one hand on a taco, and the other on a margarita. But NEVER did I think I would be launching an online booking platform exclusively for Puerto Peñasco.

(Here’s the God’s honest truth. After a great lengthy meeting with Steve Schwab of Casago where I received multiple offers, I fully expected to be working with him).

 

  1. Napoleon, Edison, and Baldrick. This reminds me of the law firm I remember from watching The Three Stooges, “Dewey, Cheatum, and Howe.” (Read it again if you must). But seriously, credit goes to the teachings of Napoleon Hill for boosting me with courage, inspiration, and guidance in moving forward. Also, I was enlightened by the 10,000 so called “failures” of Thomas Edison before creating the incandescent light bulb. The extraordinary works of these two men lifted me to facing and embracing the unwanted and the unknown as necessary steps in the journey.

 

  1. I’m smart enough to know I’m rarely the smartest person in the room… As a result, I insisted on honoring Mexican culture, and learning from, supporting, and working with Mexican talent. No doubt, Rocky Point Direct is better because of the efforts and skills of these people.

 

  1. Flying from Feedback. Granted, there is always one. I had someone tell me Rocky Point Direct, “Sounds like a suicide mission!” I gave it some thought but disagree. Now may lightning strike me if I am exaggerating or not telling the truth here: Everyone I have talked to has said, “GREAT idea!”

 

  1. Caring about Puerto Peñasco. Again there was one. Early on, I was sharing my mission from the heart that Rocky Point Direct would benefit the local community by keeping more money in town. A businessman told me, “Nobody will care about that. Stick to your great idea.” Still, I kept hoping and believing people would care. Time and again, they are proving it true.

 

  1. I love it. But how are you going to promote it? Surprisingly, this has been the most frequently asked question. With my creative and media background, I’m not worrying about it. Besides, the Rocky Point Podcast is coming back from its Covid driven quarantine. (New episodes coming soon). A year ago, I started a new Facebook Group based on kindness, fun, and NO politics. We Love Puerto Peñasco Rocky Point already has over 2,000 members. Plus, I have plenty of other ideas for promoting Rocky Point Direct and the town I love.

In the end, I enjoy looking at this process as the cause. And laughing is the effect. I joke about Rocky Point Direct being like learning how to fly a plane as it is taking off. All I ask is you pack a little patience and come along for the ride. 😊

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